THE IMPACT OF ARTIFICIAL INTELLIGENCE ON STRATEGIC MANAGEMENT AND ORGANIZATIONAL DECISION-MAKING
Keywords:
Keywords: artificial intelligence; strategic management; decision-making; human–AI collaboration; augmentation; AI governance.Abstract
Abstract. Artificial intelligence (AI) has moved from back-office automation into the core of managerial work, where it now takes part in scanning the environment, generating strategic options and evaluating them. This paper examines how this shift changes strategic management and the way organizations make decisions. An integrative review of 28 sources published mainly between 2015 and 2026 was carried out, combining peer-reviewed studies in strategic management, organizational behaviour and economics with recent industry surveys and regulatory documents. The evidence was organized around the stages of the decision process (intelligence, design, choice, implementation and review). The review shows that AI is now used by the large majority of firms, yet only a minority report measurable financial results. Field and laboratory experiments indicate sizeable gains in speed and quality for well-defined analytical tasks, with the largest benefits for less experienced staff, but also a drop in accuracy when people rely on AI for problems outside its capabilities. AI is effective at prediction and at widening the set of strategic options, while judgment, accountability and the integration of conflicting goals remain human responsibilities. On this basis, the paper proposes a decision-allocation matrix that assigns tasks to automation, augmentation or human-led modes according to how structured the decision is and how serious its consequences are. Implications are discussed for firms in Uzbekistan in the context of the national AI strategy until 2030.
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