PREMIUM TA’LIM BOZORIDA OTA-ONANING TA’LIMGA INVESTITSIYA XATTI-HARAKATI VA MAKTAB BILAN HAMKORLIK MODELI
Keywords:
Kalit so‘zlar: ota-ona investitsiyasi, premium ta’lim bozori, xususiy maktab, maktab-oila hamkorligi, inson kapitali nazariyasi, pozitsion tovar, iste’molchi xatti-harakati.Abstract
Annotatsiya: Ushbu maqolada premium ta’lim bozorida ota-onaning bolasi ta’limiga investitsiya kiritish xatti-harakati hamda bunday xatti-harakatning maktab bilan hamkorlik modellariga ta’siri tahlil qilinadi. Tadqiqotning dolzarbligi O‘zbekistonda xususiy ta’lim bozorining jadal o‘sishi bilan bog‘liq: Milliy statistika qo‘mitasi ma’lumotlariga ko‘ra, 2024/2025 o‘quv yili boshiga xususiy maktab o‘quvchilari soni 112 mingdan oshgan bo‘lib, bu 2018/2019 o‘quv yiliga nisbatan 8,1 baravar ko‘pdir [10]. Premium segmentdagi maktablarda o‘qish narxi yiliga bir necha ming AQSh dollaridan yigirma to‘rt ming dollargacha yetadi, bu esa ota-onaning ta’limga bo‘lgan munosabatini oddiy xarajatdan strategik investitsiyaga aylantiradi. Maqolada inson kapitali nazariyasi, pozitsion tovarlar kontseptsiyasi va ijtimoiy kapital nazariyasi asosida ota-onaning investitsiya xatti-harakati modellashtiriladi hamda J. Epshteynning maktab-oila-jamiyat hamkorligi konsepsiyasi premium ta’lim segmentiga moslashtirilgan holda taqdim etiladi. Tadqiqot natijalari xususiy maktab menejerlari, marketing mutaxassislari va ta’lim siyosati ishlab chiquvchilari uchun amaliy ahamiyatga ega.
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