THE IMPACT OF GLOBALIZATION ON NATIONAL CULTURES
Keywords:
globalization, national culture, cultural identity, cultural exchange, cultural preservation IntroductionAbstract
Globalization has become one of the most significant processes shaping modern
societies. It has increased interactions among nations through trade, technology,
communication, and migration. While globalization promotes cultural exchange and
mutual understanding, it also raises concerns about the preservation of national
cultures. This article examines the impact of globalization on national cultures by
analyzing its positive and negative effects. The study reveals that globalization
contributes to cultural diversity and international cooperation but may also threaten
local traditions, languages, and identities. The findings suggest that maintaining a
balance between global integration and cultural preservation is essential for sustainable
cultural
development.
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