CREATING COMPETITIVE ADVANTAGE: AS A KEY FACTOR OF BUSINESS PERFORMANCE

Abstract

This article analyzes the impact of creating competitive advantages in service organizations on efficiency. It is shown that the competitive position of the organization in the market can be strengthened through optimized resource management, the introduction of innovations, increased quality, development of personnel potential, and improvement of the management system. The article examines the main factors affecting competitiveness, including the analysis of operational efficiency and factors determining strategic positioning, and the importance of pricing policy. These approaches are assessed as the main factors for ensuring long-term sustainable development of enterprises and increasing profitability. Michael Porter’s five forces model of competitiveness management and the impact of price and non-price competition on efficiency are studied in organizations in the service sector, in particular in medical institutions.