IMPROVEMENT OF THE METHODOLOGY FOR DEVELOPING THE ACTIVITIES OF HORSE HOUSES IN PROVIDING GENERAL FOOD SERVICES TO THE POPULATION

Abstract

This article analyzes the theoretical and practical aspects of the development of wedding halls in the system of public catering services. The importance of the service sector in the economy, the role of wedding halls in meeting the needs of the population, and issues of increasing their competitiveness are highlighted. Also, scientific proposals and recommendations have been developed to improve the efficiency of services by introducing modern management methods, digital technologies, service quality assessment mechanisms, and marketing approaches in the organization of wedding halls. The results of the study will serve to improve the quality of public catering services provided to the population, ensure the economic stability of wedding halls, and develop the service market.